Globalisation is one of those terms that pops up out of nowhere and bites you on the rear. It’s something I’ve been hearing and learning about since the age of 16 and it has taken me, nearly those whole five years, to really have a good grasp on the concept. It is the process of the world becoming smaller (or at least appearing that way) on the notion of people sharing their culture across global communities. Everyone’s favourite example of globalisation: “I went to a Chinese restaurant last week in Campbelltown”, and while they’re not entirely wrong, there’s a whole lot more to it than that.
O’Shaugnessy discusses McLuhan’s phrase “the global village”, suggesting that the world will come closer together through global communication, despite any distance (O’Shaugnessy, p. 459). This is obvious through global forms of media; widely read newspapers and international screenings of news programs. But, majority of these types of publications are run by westernised cultures with a bias perspective on just about everything. How do we make this idea of a global village fully operational on the basis of communication? People will argue that the only way to understand a culture in its most true form is to see it with your eyes; experience its aura and physicality. But now we have the second best thing: the power of social media and the blogosphere. We’ve got millions of people on the web discussing their day to day activities (a lot of it we don’t give a rat’s ass about) and this is how we learn. I might stumble across a blogpost written by a young citizen in Siberia, telling me about her life in that country. And so I learn.
This being said, the world of social media and particularly the blogosphere have a lot of power in terms of widespread media coverage. Utilising hashtags on Twitter, it’s possible for a tweet to reach thousands to millions of people within mere seconds. This type of action leads to serious cases of citizen journalism, which is in turn a great example of globalisation. Individuals across global communities begin talking to each other in order to learn about global crises that aren’t being reported on in the mainstream news.
That’s exactly how we want globalisation to work though– not in the hands of the politicians or the media, telling us what we should and shouldn’t do/know, but to grasp it tightly in our own hands. Average citizens of one nation sharing ideas with another, through the beautiful power of social media.